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Part
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Competitive Landscape - Divido, Vantage Commercial Capital, and The Klarna Group
Some customer acquisition tactics used by Divido, Vantage Commercial Capital, and The Klarna Group include the use of blogs, analysis of the customers, subscription to promotional emails, access to industry reports, video content, and referral programs.
CUSTOMER ACQUISITION TACTICS
- Customer acquisition is the process of bringing new customers or clients to your business.
- Some of the most popular tactics used by companies to attract new clients include 1) defining a target audience to offer a free trial and gather customer data; 2) using social media and website traffic measurements; 3) publishing video content; 4) doing giveaway campaigns on social media; 4) creating high-quality content in blogs; and 5) using SEO tactics.
- Some common SEO tactics are the use of industry-related keywords, referral programs, back links from authority websites, optimizing the website with an attractive landing page, and email engagement through customized and promotional emails.
COMPETITIVE LANDSCAPE
VANTAGE COMMERCIAL CAPITAL
CUSTOMER ACQUISITION TACTICS
- Blogs: Vantage Commercial uses blogs to attract new clients, with topics like " A Guide to Help You Choose How Much Office Space Is Needed" and "How Venture Capital Financing Helps Small Businesses," among others.
- Free Analysis: They also do a free, no-obligation, analysis on the prospective customers' financial portfolio through highly experienced financial professionals by signing up or filling a contact form.
- Mailing Lists: Finally, the company invites its website's visitors to sign up on a mailing list with their email and name, to get updates on the company's information and promotions.
RATES AND PROCESSING FEES
- Vantage Commercial doesn't share details on its rates and processing fees publicly. This information can be requested from its processing experts by filling an online form.
UNIQUE SERVICE OFFERINGS
- Vantage Commercial offers a vast portfolio of business financing lenders in the segments of business financing, commercial real estate loans, working capital advance, and term loans. The company offers a high service level for small, medium, and large companies.
- Vantage Commercial Capital claims to have the most competitive rates for "SBA 7a and 504 Loans " offering fixed terms out to 25 years as low as 4.5 percent.
- The Bank rate has provided Vantage commercial Capital with a 4-star rating based on its services, safety, and soundness among other merchant finance companies.
DIVIDO
CUSTOMER ACQUISITION TACTICS
- Industry reports: The company uses high-quality content to acquire potential customers. They share industry reports like the "Global Lending Report," through an online information form requests.
- Video Content: On its website, Divido shares a "How does it work?" video as a way to acquire potential customers by raising engagement.
- Blogs: The company regularly posts industry-specific blog posts covering topics like "How can banks take advantage of the SWIFT ‘Pay Later’ API?" and "Buy it, don’t build it."
RATES AND PROCESSING FEES
- The company doesn't share details about its rates and processing fees publicly. They provide an online form so the clients can request the information directly from its experts.
UNIQUE SERVICE OFFERINGS
- The company offers each lender fully customizable features based on their needs and requirements along with lower costs and a quick route-to-market system.
- Divido works with over a thousand banks, merchants, and partners, including MasterCard, HTC, and BNP Paribas.
- The UK Government, Google, Skype, Worldpay, TransferWise, and Forrester have recognized Divido as a leader in innovation for the retail and finance industries.
- Additionally, according to PR News, Divido recently expanded to France and has a 5-star rating from Trustpilot based on more than 300 consumer reviews.
THE KLARNA GROUP
CUSTOMER ACQUISITION TACTICS
- Blogs: Through Klarna's knowledge hub, the company shares high-quality content on industry-specific topics like "7 changes to your online stores" and "Does size matter for fashion online retailers," among others.
- Promotional emailing: To attract more clients, Klarna offers a free sign up option for potential visitors and readers of its website's content. After signing up, these subscribers receive regular emails with the latest updates and promotional information.
- Referral program: The company runs a referral program where it asks merchants to promote Klarna's payment method by using its logos, ready-made messaging, and creative suggestions.
RATES AND PROCESSING FEES
- The company doesn't share details on its rates and processing fees publicly. Clients can request this information from the customer service team by filling an online form or calling support's phone number.
UNIQUE SERVICE OFFERINGS
- Klarna is one of the largest banks in Europe and provides payment solutions in 17 countries for 60 million consumers and 170,000 merchants. The company offers direct payments, pay after delivery options, and installment plans through one-click.
- Klarna offers multiple shopping and payment options to merchants like "pay later in 30 days," pay in three installments, and the option to choose flexible financing.
RESEARCH STRATEGY
While the rates and processing fees of the companies were not available, our team used the following strategy to locate them.
As our initial step, we searched through each company's official websites and publications related to products, businesses, news articles, annual reports, blogs, and financial statements. We found that most of the information available was related to the services offered by the companies. We also found that Vantage Commercial, Divido, and Klarna have hidden their processing fees and rates and provide them only upon request through an online contact form.
Next, we tried to identify the information from credible independent industry analysis/reports from sources like Bankrate, Trustpilot, Reviews IO, and others. Since these sites analyze various aspects of the companies like their price, service, consumer reviews, and more, we hoped to find a comparison of the companies based on their rates. We found that although Vantage Commercial and Divido gained a 5-star rating in the industry based on their services, safety, and other parameters, there was no ranking based on the rates and processing fees of any company.
Finally, we searched through news articles for announcements about how the companies' have raised or lowered their rates and processing fees as part of their customer acquisition or marketing strategies. We scanned through credible industry news articles and journals like PR Newswire, CNBC, NY Times, Bizjournal, Techcrunch, and others. We found that most of the information available was related to the companies' acquisitions and growth prospects, but found no information about the rates and processing fees of these companies.
While we were unable to locate these fees, we provided the link for the request form of each company. One possible reason why these are not available is that the processing charges are customized for each client and vary per case.