Why you shouldn’t use LLMs for strategy research
Why do we chuckle when little kids whip out their plastic toys to help us with gardening or yard work?
Because the intent is pure, but we know they're far from the right tool for the job.
If you’re wondering what this has to do with strategy research, consider this: how many times has your boss or a coworker asked you for…
🥱 A fun fact about the Roman Empire?
😮 An outfit to look good on camera?
😏 The best TV shows?
🧐 The city with the most Michelin stars?
Maybe for fun, but not for actual work.
I'm guessing their questions are more like:
Who's this new competitor?
What does Gen X care about re: our category?
Can you explain this pending regulation to me?
What are our users saying about our new product?
If not simply:
What dynamics do we need to be aware of?
Who should we be serving?
Where should we play?
How will we win?
SO,
(assuming you’re trying to keep your job, let alone get promoted for crushing it)
Wouldn't you want a tool that specializes in solving "professional” questions vs. whatever those 👆 are considered...?
A tool that:
👉 helps you think through the right question to ask
👉 knows the best (read: most credible, most recent, most relevant) sources to scour for answers
👉 is trained on the best way to approach different types of research projects
👉 involves expert humans to eliminate time and efforts on verifying and redoing
👉 doesn’t make mistakes?!?!
LLMs are incredible time-savers and game-changers.
But just like a plastic lawn mower isn’t going to do much for your yard, consumer LLMs like ChatGPT and Perplexity aren’t built for the quality, accuracy, and credibility you need to get your job done.
You don't win chess by playing with plastic checkers.
To asking more questions and demanding better answers!
Victoria
P.S. Wonder’s models, custom-built agents, and human research experts are trained on what world-class looks like across the types of research that matter most for strong strategy and innovation decision.
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