The tax you probably didn’t realize you’re paying

Three data points from our recent research on the current state of strategy and innovation paint a jarring picture.

99% (🤯) of strategy and innovation leaders rate desk research (finding publicly available information on the web) as somewhat or very important to their work.

But while most (84% or more, depending on the solution) of those same professionals are using Google, LLMs, analysts, and other public research reports or providers to help them with desk research…

2 in 3 cite at least one of the following reasons for not doing any (or all!) of the desk research they wish they could:

  1. It's too hard to find the info needed

  2. It's too time-consuming

  3. No great tool to find the info needed

  4. It's too expensive


🟢 Thanks to Google and LLMs, access to information has never been easier, cheaper, or faster.

🔴 Which means access to good (read: helpful, relevant, accurate, and actionable) information has never been harder — or more important.

And so, today’s menu of options leaves professionals tasked with driving meaningful revenue for their business with a tough choice:

  • skimp on research they know is important, OR 

  • waste valuable resources (time, money, and/or energy) on solutions that still leave them needing more

Instead of just accepting the "sanity and bandwidth tax" of strategy and innovation research as reality, how do we remove it?

🔴 Old way: solutions like Google and LLMs, addressing any research question for any type of user
🟢 New way: new solutions doubling down on specific types of research that strategy and innovation leaders need to do and want to be doing more of 


  • our decade of experience manually running desk research projects for the F500, 

  • our own AI + human-powered desk research engine to mine the web for the best of the best when it comes to a specific type of desk research, and 

  • countless conversations with practitioners like you in the trenches of doing this research on your own,

…we’re custom-building world-class solutions to supercharge how your biggest time sucks – market, competitor, audience, trend, landscape and other types of foundational desk research – are done.

In just hours, you’ll receive a research report so robust, helpful, relevant, accurate, and actionable that you won’t believe you ever spent days in the depths of Google, wading through pages of Forrester reports only half-relevant to you, or learning how to navigate LLMs. 
🔴 Old way: 𝘞𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘥𝘰 𝘪𝘧 𝘺𝘰𝘶 𝘤𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘧𝘢𝘪𝘭?
🟢 New way: 𝘞𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘢𝘴𝘬 𝘪𝘧 𝘺𝘰𝘶 𝘬𝘯𝘦𝘸 𝘺𝘰𝘶 𝘤𝘰𝘶𝘭𝘥 𝘨𝘦𝘵 𝘢 𝙜𝙤𝙤𝙙 𝘢𝘯𝘴𝘸𝘦𝘳? 

Happy tax-evading 😉,

PS. If you’re interested in accelerating your workflows around all the desk research you’re doing (or skipping…) to understand relevant competitors, market, landscape, or trends, give Wonder’s general-purpose AI tier a free try or grab some time to chat with us for custom research.

PPS. Do you or your team do a lot of desk research on market landscapes, competitive intelligence, audience insights, etc.?

We'd love to better understand your challenges, pain points, and expectations for this type of research to ensure we're truly building the best of the best. Reply to this email to schedule a quick 15 min call.